Throughout the last few weeks I’ve noticed that Fresh makes the list of abused word that I have created (it has joined awesome, great and good). Why? Because most food, and stores claim that they are fresh. The month old onions at large grocery stores are labeled as “fresh,” the week old berries that are molding are titled “fresh, and the tomatoes that are still hard are labeled “fresh” as well. When you return home you use the same word to describe the tomatoes that just came out of your garden. It seems to have become such a generic word as “awesome,” when describing anything that at one point was fresh, or still is fresh: the wheat in your cereal was once fresh, so does that make your cereal fresh? What if it was shipped very quickly after it was manufactured? It’s fresh cereal, isn’t it?
So the question for Your Freshest Food is what does fresh mean to us? Does it mean it get it to you as quick as we can? No. Does it mean that we ripen it up in storage and after it’s ready we get it to you as quickly as possible as typical grocery stores do? No that’s not what it means to us either.
What Fresh means to Your Freshest Food is that we get the produce straight from the farm, shortly after he picked the produce, and then we rush it to you, or the seller, who is in an agreement to sell it within a few hours. We ensure that it takes, feels, and smells fresh. We ensure that it resembles its natural state as much as possible (no wax, artificial colorings etc), we ensure that it was sustainably grown, because we believe fresh means it came from a wholesome piece of land that can grow fresh food.
But there is one more step we take. We believe fresh is about the experience as well. Everyone thinks that food tastes better at a restaurant, or that Gelato tastes better in Italy, and Tacos better in Mexico. Why is that? Because fresh also includes the experience. The same goes for eating peaches off of the tree in a peach orchard, or picking and eating a cherry tomato. We do our best to bring you this experience to you while you are in the city. This hasn’t been done before so we are always working on innovating ways to bring you tastes of the farm to you in the city.
Next time you see something claim fresh, ask yourself, is it really fresh?
So the question for Your Freshest Food is what does fresh mean to us? Does it mean it get it to you as quick as we can? No. Does it mean that we ripen it up in storage and after it’s ready we get it to you as quickly as possible as typical grocery stores do? No that’s not what it means to us either.
What Fresh means to Your Freshest Food is that we get the produce straight from the farm, shortly after he picked the produce, and then we rush it to you, or the seller, who is in an agreement to sell it within a few hours. We ensure that it takes, feels, and smells fresh. We ensure that it resembles its natural state as much as possible (no wax, artificial colorings etc), we ensure that it was sustainably grown, because we believe fresh means it came from a wholesome piece of land that can grow fresh food.
But there is one more step we take. We believe fresh is about the experience as well. Everyone thinks that food tastes better at a restaurant, or that Gelato tastes better in Italy, and Tacos better in Mexico. Why is that? Because fresh also includes the experience. The same goes for eating peaches off of the tree in a peach orchard, or picking and eating a cherry tomato. We do our best to bring you this experience to you while you are in the city. This hasn’t been done before so we are always working on innovating ways to bring you tastes of the farm to you in the city.
Next time you see something claim fresh, ask yourself, is it really fresh?
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